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Graveleers Little Booky Thingo (Project Cancelled)

Overview

The Graveleers Little Booky Thingo was a handbook designed to guide Specialized’s new Gravel team before launch. Its purpose was to get the team excited about their new identity, set a tone for the team, and highlight details of their equipment and purpose in a fun way. Unfortunately, COVID canceled the whole year of racing and the team never saw the light of day.

 

I’ve included some spreads from the book here because it’s fun.

Client

Specialized

Concept / Copywriter

Janeen McCrae

Date