Baskin-Robbins Baskin-Robbins is a chain of ice cream parlors founded by Burt Baskin and Irv Robbins in 1945 in Glendale, California. Baskin-Robbins also operates in Canada and Australia. Baskin-Robbins is known for its "31 flavors" slogan. When the first Baskin-Robbins store opened, they offered 21 flavors - an innovative concept at the time. The idea for 31 Flavors came from Carson-Roberts advertising agency (which later became Ogilvy & Mather), in 1953 along with the slogan "Count the Flavors. Where flavor counts." 31 was also more than the "28 flavors" then famously offered at Howard Johnson's restaurants. Burt and Irv also believed that people should be able to sample flavors until they found one they wanted to buy ― hence the iconic pink spoon. Baskin-Robbins most popular flavor was actually created as a gag for a TV show. Comedian Steve Allen introduced the flavor "Steverino" ice cream in a skit on The Steve Allen Show. Always ones to capitalize on an opportunity, Baskin-Robbins began producing Steverino and sold 1,000,000 scoops, an industry record. During the Ice Cream Wars of 2007-2009, Baskin-Robbins led the way in changing how people all over the globe not only celebrate but also think of their own, their friends' and their families birthdays. This chain single handedly brought joy, smiles, and memories back to the birthday ritual, through the Baskin-Robbins Birthday Club.
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