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I’m currently working at Ogilvy on Motorola, but in my spare time I’m faffing about with all sorts of arty things I have no business being anywhere near. You know, like making music, and painting, and designing. But I believe an engaged mind is a creative mind, and I’m always looking for ways to keep mine on the hop. I created the Speed Poetry Challenge as a way to get the ol’ brain to stretch outside its comfy little skull. Basically, take a poem written in 5 minutes and over the course of 5 months, create 5 new things inspired by that one poem. I’m currently working on the third piece (of five), but thought I’d post my progress thus far. You can follow all future progress at the Speed Poetry Challenge hub.

Output 1: “Bathroom”, the video How it was made possible by CC licensing

“Bathroom” from Noodle on Vimeo.

Output 2: Motivational Farewell Posters. I’ll only post two as tasters. More here

Lately, I’ve been working on a project for a financial client in London. It’s been great working on the launch of - let’s just call it “The Thing I Can’t Name” - from the get go. From the very germination of the brand, to thinking about how it will launch internally (they need their own people to use this thing), and externally to the world. This work was the internal teaser, created by Zolty and myself before he so rudely moved to London.

We wanted people to get excited about “The Thing I Can’t Name”, so we put several of the above installations in the elevator lobbies on each floor of their corporate headquarters. Each installation demonstrates the idea of product evolution - of how you never look back at the thing that is replaced - and included a matching copy line that helped drive home the idea.

See pics of all installations here.

At the same time, throughout the offices we continued the theme with posters sans installations. Click through to see a bunch of featured copy lines here.

The external launch is not due until February/March 09, which is when I’ll remove all this cloak and dagger stuff.

When you work in advertising, or any creative field for that matter, your creative powers are greatly influenced by what you do outside of work. You need to create stuff for yourself, then put it out there. Set and forget. That’s why I write the SHNoos, and why I made the following video.

I am not a professional (as the sound quality of my voice over will demonstrate), but I think it showcases something that has influenced me lately. For your viewing and listening pleasure, please enjoy Zephyr, the movie.

Zephyr from Noodle on Vimeo.

The awesome thing about both Zolty and myself freelancing is that whenever we can, we find work together - there he is in the distance above. It’s just great to work with someone who, even after 5 years being a creative partnership, still inspires and pushes me.

For the last 3 weeks, we’ve been out in San Francisco at EVB (back in NYC in August.) We’re actually working on some stuff together, then going off and working in other teams as well. That’s the beauty of the Jolly Zorro team. Awesome together, awesome apart. Use us how you will. :)

The EVB space is rockin’. We also went and met with a friend of ours who moved out here a while back and checked out her space. She’s at Pereira O’Dell. Zolty started salivating the minute he saw the stage. Lots of cool spaces out here in SFO, from what I’ve heard.

If you’re wondering about the Jolly Zorro thing, we set up a joint linkedin together but weren’t ready to announce to the world we were looking for work as a team. It was our code - Janeen and Zolty - and we kinda dug the name. If we ever open an agency together, I think it’s a name that will definitely be on the list.

UPDATE: Zorro moved to London. Jolly Zorro is dead (though Jolly is still available for work!)

A client book from Noodle on Vimeo.

Here’s something I wrote for a TV client to present some campaign ideas we’d had for their re-brand and new summer show. But we also used this book as a way to challenge them into thinking about how television networks should approach this freaky-deaky internet when it came to their content.

Dell (PRODUCT)RED is live. Andrew Z and I wanted to build a site that showed the cause and effect of buying a (PRODUCT) RED computer. Basically, you do this (consume), and people in Africa get this (medication and more). Regardless of whether or not people see it as an insincere “increase their profits” thing on Dell’s part - this is how I see it. The more they sell, the more money goes to Africa. And quite frankly, that’s all I care about.

I am Gaming from Noodle on Vimeo.

“Hey, we wanna mark ourselves in the Gaming space. Ya, dig?”

We dug. And we went in there with our frags notched on our belts and gaming juice running through our veins. A lot of stuff came out of that presentation - and ultimately, none of it lived to see the light of day. Until now! Working with Mother, we created a new kind of catalog (which I’ve spliced together in the video above, minus the product pages. You can read the Gaming Catalog copy here.) The challenge as a copywriter was to tap into the spirit of gaming, while also showing how Dell computers could live in the same catalog as Alienware and gaming consoles. Because Dell sells them all.

But of course, the strategy for gaming was a two pronged instrument. We went in guns-a-blazin’ with Mother to show how things lived in perfect harmony online and off. This is how it would have lived digitally with the gaming microsite.

Dell is marching on with new product designs. Designs to help make them players in the style space. Here’s a nice assignment - create a teaser for Dell’s first All-in-One. Mr. Zolty and I set out to do just that. Although this concept and execution was greatly loved by us and the client, it was ultimately killed. But still, I choose to show you the glowing embers of its joy, including some banner options.

Just to give a sense of what the movement was going to be like on the homepage, we got Caius Wong to knock us out a motion study.

Motion Study from Noodle on Vimeo.

One of the problems of a sell point like “Phys-X card included” is that not many people really understand the what that actually means in layman’s terms. So we created a really simple unit to demonstrate. It’s simple, gets the job done, and lets you shoot a big gun.

SAD: Andrew Zolty
Design: Andrew Hess
Flash Developer: Chuck Masucci

Designed to bet the ying to Mother’s print yang, this site sadly never saw the light of day. At the top, we see the landing page state. Once you interact, the site spins to show you what’s goin’ on inside - not just the computer, but how playing on the Dell affects you physically. On the bottom right, an example of one of the banners to drive to the site.

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