Your Ride Your Rules | Adventure Issue

Your Ride, Your Rules was a campaign aimed to inspire women to ride, in whatever way and whatever style they wanted. The web presence showcased content relating to multiple themes throughout the year, including inspiring exploration, getting into racing, and more. The first story has been reformatted and published below (original content no longer exists online), which the second has been republished on Specialized’s Medium account.

“Gas Station Gourmet”

Create a three-course meal using food items found in a gas station? Challenge accepted! Are you game to try this inspired—or insane—menu for your next bikepacking trip?

Read Story >

“The Art of Getting Lost”

Adventure is where you’re willing to find it. Here are some simple pointers for how to seek it, no matter the ride you’re on.

Read Story >