Goal

Shine a light on a the personalities of Team Specialized-lululemon (SLULU) with a concept that could be released on social throughout the road cycling season. The huge challenge for Women’s professional cycling is to get eyeballs on it, so we needed something that had some crossover power, showed women new to cycling the human side of the team and hopefully encouraged them to follow the team, or sign up for their first race. I shot it all myself, and edited using Premiere Pro.

Watch the series here >

Episode List

Lesson 1: Bottle Feeding
Lesson 2: Balancing Act
Lesson 3: Race Face
Lesson 4: Pinning It
Lesson 5: The Wave
Lesson 6: Hands off
Lesson 7: Podium Prowess
Lesson 8: The Draft
Lesson 9: Skill Drill
Lesson 10: Echelon of Awesome