Project overview

For every race, there’s a symbiotic connection between a city, a series of roads, a whole fanatic culture of cycling fans and locals–all of which comprise the unseen fabric of the race itself. Route Scout aimed to tell these stories, getting to the heart of what it means to unapologetically love road racing and everything that comes with it.
 
The stories below are just a sample of the content created to highlight each race, prior to the race itself.

Route Scout | Milan San Remo

“When Coppi Stopped”

As the story goes, Fausto Coppi once stopped for coffee during Milan-San Remo and still won by 14 minutes. To separate fact from fiction, we went to the actual café to meet the family that’s been running it for over a century, get the facts on Coppi, and indulge in the pastries that help fuel Italy’s cyclists, both mid- and post-ride.
 
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“Milan San Remo Smile”
The sheer distance of the Milan-San Remo boggles the mind, and it’s truly a test of patience, endurance, and strength. This MSR preview is route-minus-race, highlighting the key moments, and showing you how the longest one day race on the UCI ProTour calendar is also the longest lead out to a 1,000 gigawatt smile you’ll get all year.
 
Read Part 1 >
Read Part 2 >

Route Scout | Paris Roubaix

“The Toll Collector”

If you want to race Paris-Roubaix you must pay the toll, both physical and mental. It’s simply the cost of doing business on the cobbled roads of northern France. But is the price worth it? What makes these riders come back year-after-year to accept the beating this race delivers?
 
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Tour of California

Of Mice and Mountain Men

When the pros hit Gibraltar Road in the Tour of California there’ll be fireworks. But what’s it like to climb it if you’re just a regular rider? To find out, we convinced a local Santa Barbara rider to take on Gibraltar and discovered along the way that riding bikes is a lot like making beer—you can be part science, part gambler, and you cannot be timid.

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Route Scout | Tour de France

You don’t know Jacques – Coming Soon