What is it?

Everyone’s journey is a personal experience. The memories created, the emotions experienced, the visceral reactions of you to your journey are your own. The LV City Guides guide your journey, but they cannot experience it for you. That’s where AMBLE comes in, giving you the power to overlay your personal memory and experience to the places you visit. Where the guide leaves off – recommending a restaurant for example – you can pick up and add comments, images, emotions, and data to create a digital memory of your experience.

Part of the Ogilvy pitch that won the business, the app went live in 2010.