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Delta: New York to the World

Artist, Bruce McCall, designed a mural for a building on 34th that would highlight Delta’s “New York to the World” promotion. We created an interactive version of the mural online and packaged it with a quiz about locations on the wall. An email and digital ad campaign drove consumers to the microsite to answer that day’s question, which gave them an entry to win a trip each time they answered.

Client

Delta Airlines

Copywriter

Janeen McCrae

Art Director

Andrew Zolty

Year

2004

Date
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