Artist, Bruce McCall, designed a mural for a building on 34th that would highlight Delta’s “New York to the World” promotion. We created an interactive version of the mural online and packaged it with a quiz about locations on the wall. An email and digital ad campaign drove consumers to the microsite to answer that day’s question, which gave them an entry to win a trip each time they answered.
Delta Airlines
Janeen McCrae
Andrew Zolty
2004
July 16, 2004