Overview

A simple phone for texting fiends aimed squarely at young folk. While AKQA created a video ThumbFu so people could test their texting prowess against expert texters, we handled the supporting banners and social media that would drive people to take part. These kids text fast about all sorts of things, so ideas played off the ability to text like a speed demon (a beat-the-banner execution), but also this idea of oneupmanship (text banners) and declaring yourself a rival of your friends in some way (Facebook app). The Facebook rivalry app allowed people to add their rivalries and get friends to declare where they stood on the matter. Boston vs. New York, boxers vs. briefs – anything was fair game.