Everyone’s journey is a personal experience. The memories created, the emotions experienced, the visceral reactions of you to your journey are your own. The LV City Guides guide your journey, but they cannot experience it for you. That’s where AMBLE comes in, giving you the power to overlay your personal memory and experience to the places you visit. Where the guide leaves off – recommending restaurant for example – you can pick up and add comments, images, emotions and data to create a digital memory of your experience.
Don’tread.org was an idea first sparked in the mind of Andrew Zolty, and became the focal point for execution of this idea. Layer on the Listening Saves condiment and you’ve got a campaign on your hands. It really was an idea everyone could sink their teeth into, and I found myself doing voiceovers, writing a bunch of fun stuff, and wearing a frog suit, all in the name of advertising.