My Flickr
Dec
30
“Never looked back” campaign
Filed Under @ Freelance, Concept, Copywriting, Strategic | 1 Comment
Lately, I’ve been working on a project for a financial client in London. It’s been great working on the launch of - let’s just call it “The Thing I Can’t Name” - from the get go. From the very germination of the brand, to thinking about how it will launch internally (they need their own people to use this thing), and externally to the world. This work was the internal teaser, created by Zolty and myself before he so rudely moved to London.
We wanted people to get excited about “The Thing I Can’t Name”, so we put several of the above installations in the elevator lobbies on each floor of their corporate headquarters. Each installation demonstrates the idea of product evolution - of how you never look back at the thing that is replaced - and included a matching copy line that helped drive home the idea.
See pics of all installations here.
At the same time, throughout the offices we continued the theme with posters sans installations. Click through to see a bunch of featured copy lines here.
The external launch is not due until February/March 09, which is when I’ll remove all this cloak and dagger stuff.
Dec
9
It’s Time Campaign
Filed Under @ Agency.com - 2004/07, BrownCo, Concept, Copywriting | Leave a Comment
Working this time with J.L. the AD, we created a microsite that explained all the reasons a personal investor might want to switch their broker to BrownCo (which was eventually bought by eTrade). It did an awesome job in converting leads into actual account holders, but of course I can’t remember the staggering conversion rate, which would make this story all the more compelling. View the banners, or see the microsite in action.