My Flickr
Dec
11
Pitch – Dunkin’ Donuts
Filed Under @ Agency.com - 2004/07, Copywriting, Dunkin' Donuts, Pitch, Strategic | Leave a Comment
I love to pitch. Just love it. There are moments during the process where I absolutely detest it, and I know this one had those moments. But still, I look back at it and just remember how much fun it was. We pitched for two brands – Dunkin’ and Baskin Robbins, and Zolty and I came in towards the end of the pitch to work with the team and help the team carry the ball over the line. I actually took a lot of photos during this pitch and will post a video talking about the pitch shortly.
One of the specific things I love about pitching is working out how to present the ideas. Throwing the ideas up and a wall and thinking of a way to put them together in a narrative. The Dunkin’ story ended up being a book. I went a different path with the Baskin presentation.
The making of the Dunkin’ Book
The task: gather all the pieces of the Baskin Puzzle and make something out of them. This one’s not a book, so I can’t show it.