My Flickr
Dec
13
Dell’s ‘Ready to live it’ campaign
Filed Under @ POKE NY - 2007/08, Concept, Copywriting, Dell, Strategic, The Dead Zone | Leave a Comment
Designed to bet the ying to Mother’s print yang, this site sadly never saw the light of day. At the top, we see the landing page state. Once you interact, the site spins to show you what’s goin’ on inside - not just the computer, but how playing on the Dell affects you physically. On the bottom right, an example of one of the banners to drive to the site.
Dec
13
Banner Concepts - Dell
Filed Under @ POKE NY - 2007/08, Concept, Copywriting, Dell, The Dead Zone | 1 Comment
Just a couple of banner concepts for the XPS 1330
Dec
11
BA’s New Club Rules
Filed Under @ Agency.com - 2004/07, Awards, British Airways, Creative Direction | Leave a Comment
Campaign to support the launch of British Airways new Club World. We took the offline agency’s concept and gave it digital legs with a microsite, banners, captivate units, and launch event support with touchscreen displays.
ACD: Janeen McCrae
Concept team: Adam Romero (AD), Matt Carlin (Copywriter)
Design: Adam Romero/Krystle Mobayeni
Awards:
2007 Web Marketing Association Web Awards
Winner Outstanding Website - British Airways: New Club Rules
2007 Summit International Awards: Marketing Effectiveness Awards
British Airways: New Club Rules - Consumer Service Single Entry - Winner
Dec
10
Don’t Read/Listening Saves Campaign
Filed Under @ Agency.com - 2004/07, Audible.com, Concept, Copywriting | Leave a Comment
Don’tread.org was an idea first sparked in the mind of Andrew Zolty, and became the focal point for execution of this idea. Layer on the Listening Saves condiment and you’ve got a campaign on your hands. It really was an idea everyone could sink their teeth into, and I found myself doing voiceovers, writing a bunch of fun stuff, and wearing a frog suit, all in the name of advertising.
Dec
10
Choice Hotels “Key to a Million” Sweepstakes
Filed Under @ Agency.com - 2004/07, Awards, Choice Hotels, Copywriting, Creative Direction, Strategic | Leave a Comment
The idea was simple. Don’t just create a sweepstakes entry, pose a question that builds excitement about actually entering. And not just entering once, but multiple times. The Choice wishing well asked people to write their million dollar dreams on a coin and throw it in the fountain. Although not an essential element of entering, we found people coming back day after day, to enter the exact same wish. As though the fountain held some kind of mystical power.
We also created a rock solid profanity filter for this project - and then found out that people really aren’t as profane as we predict them to be.
See the banner, which spawned the landing page after they “threw” the coin.
ACD/Copywriter: Janeen McCrae
Art Director/Flash: Andrew Zolty
Designer/Flash: Krystle Mobayeni
Designer: Steve Basin
Awards:
Horizon Interactive Awards 2007
Choice Hotels ‘Key to a Million Sweepstakes’ - Banner/Email Ad Campaign: Bronze
MIXX Awards 2007
Direct Response and Lead Generation - Finalist
Dec
9
It’s Time Campaign
Filed Under @ Agency.com - 2004/07, BrownCo, Concept, Copywriting | Leave a Comment
Working this time with J.L. the AD, we created a microsite that explained all the reasons a personal investor might want to switch their broker to BrownCo (which was eventually bought by eTrade). It did an awesome job in converting leads into actual account holders, but of course I can’t remember the staggering conversion rate, which would make this story all the more compelling. View the banners, or see the microsite in action.