Campaign to support the launch of British Airways new Club World. We took the offline agency’s concept and gave it digital legs with a microsite, banners, captivate units, and launch event support with touchscreen displays.
ACD: Janeen McCrae
Concept team: Adam Romero (AD), Matt Carlin (Copywriter)
Design: Adam Romero/Krystle Mobayeni
2007 Web Marketing Association Web Awards
Winner Outstanding Website – British Airways: New Club Rules
2007 Summit International Awards: Marketing Effectiveness Awards
British Airways: New Club Rules – Consumer Service Single Entry – Winner