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One of the problems of a sell point like “Phys-X card included” is that not many people really understand the what that actually means in layman’s terms. So we created a really simple unit to demonstrate. It’s simple, gets the job done, and lets you shoot a big gun.

SAD: Andrew Zolty
Design: Andrew Hess
Flash Developer: Chuck Masucci

Designed to bet the ying to Mother’s print yang, this site sadly never saw the light of day. At the top, we see the landing page state. Once you interact, the site spins to show you what’s goin’ on inside - not just the computer, but how playing on the Dell affects you physically. On the bottom right, an example of one of the banners to drive to the site.

Just a couple of banner concepts for the XPS 1330

Introducing, my new blog. I started this one simply because leaving POKE is going to leave a huge blogging hole in my heart. Not Yellow, Chicken is a place for creativity and all things that inspire, be that digital, art, photography, animation, technology or just something cool.

It’s also a place where I’ll hopefully give updates on the progress of my novel and other random creative projects I’m planning.

I started the blog at Poke (called the The Poke with No Name.) It’s now been incorporated into the main website, but you can still access some words of wisdom at the archived site.

Some sample posts:

The art of the overshare, Finding your presentation sweet spot, Who will put the smart back in SmartPhone?, and Twitter ’til you twitch.

“What are you doing these days? Where are you? Why do you never write?”

I created the Noos as the lazy girl’s way of answering those emails in one mailing list. It’s been through a few looks, from the “I’m learning HTML“, to “I’ve been dabbling in Flash navs“, before ending at this. Design wise, it makes me sad. But it’s simple. The name? Well, I’m a bit of a Dylan nut, I’m homesick from time-to-time, and the Noos is a play on my nickname Noodle, and the way Americans pronounce News. TMI? Prob’ly.

Campaign to support the launch of British Airways new Club World. We took the offline agency’s concept and gave it digital legs with a microsite, banners, captivate units, and launch event support with touchscreen displays.

ACD: Janeen McCrae
Concept team: Adam Romero (AD), Matt Carlin (Copywriter)
Design: Adam Romero/Krystle Mobayeni

Awards:
2007 Web Marketing Association Web Awards
Winner Outstanding Website - British Airways: New Club Rules

2007 Summit International Awards: Marketing Effectiveness Awards
British Airways: New Club Rules - Consumer Service Single Entry - Winner

I love to pitch. Just love it. There are moments during the process where I absolutely detest it, and I know this one had those moments. But still, I look back at it and just remember how much fun it was. We pitched for two brands - Dunkin’ and Baskin Robbins, and Zolty and I came in towards the end of the pitch to work with the team and help the team carry the ball over the line. I actually took a lot of photos during this pitch and will post a video talking about the pitch shortly.

One of the specific things I love about pitching is working out how to present the ideas. Throwing the ideas up and a wall and thinking of a way to put them together in a narrative. The Dunkin’ story ended up being a book. I went a different path with the Baskin presentation.

The making of the Dunkin’ Book

The task: gather all the pieces of the Baskin Puzzle and make something out of them. This one’s not a book, so I can’t show it.

I was present only for the first course of this project - an extension of a lot of the ideas we’d come up with for the pitch made real. Working with Zolty (again) and an IA, we sat down and fleshed out the idea of building a better way to view Dyson products. Andrew went on to execute the vision, along with a supporting online campaign.

Although the site is still live, it’s been fiddled with since handoff. But the guts are still there.

Design and production: Andrew Zolty, Andrew Hess, Mike Fazio
CD: Carla Echavarria

The Dyson ideals are pretty simple. No fluff, just straight to the point. Don’t overstate, just prove it. If you prove that you understand what that means, you can have the business. There’s lots to talk about with this pitch - the concepts, the format of the final presentation etc. - but I don’t let it all hang out here on the blog. That’s a conversation better had in person.

Concepts: Andrew Zolty/Janeen McCrae

Design: Andrew Zolty, Andrew Hess, Mike Fazio

Here’s a video of one of the pitch materials created

Dyson from Noodle on Vimeo.

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