The awesome thing about both Zolty and myself freelancing is that whenever we can, we find work together - there he is in the distance above. It’s just great to work with someone who, even after 5 years being a creative partnership, still inspires and pushes me.

For the last 3 weeks, we’ve been out in San Francisco at EVB (back in NYC in August.) We’re actually working on some stuff together, then going off and working in other teams as well. That’s the beauty of the Jolly Zorro team. Awesome together, awesome apart. Use us how you will. :)

The EVB space is rockin’. We also went and met with a friend of ours who moved out here a while back and checked out her space. She’s at Pereira O’Dell. Zolty started salivating the minute he saw the stage. Lots of cool spaces out here in SFO, from what I’ve heard.

If you’re wondering about the Jolly Zorro thing, we set up a joint linkedin together but weren’t ready to announce to the world we were looking for work as a team. It was our code - Janeen and Zolty - and we kinda dug the name. If we ever open an agency together, I think it’s a name that will definitely be on the list.

Here’s something I wrote for a TV client to present some campaign ideas we’d had for their re-brand and new summer show. But we also used this book as a way to challenge them into thinking about how television networks should approach this freaky-deaky internet when it came to their content.

“Hey, we wanna mark ourselves in the Gaming space. Ya, dig?”

We dug. And we went in there with our frags notched on our belts and gaming juice running through our veins. A lot of stuff came out of that presentation - and ultimately, none of it lived to see the light of day. Until now! Working with Mother, we created a new kind of catalog (which I’ve spliced together in the video above, minus the product pages. You can read the Gaming Catalog copy here.) The challenge as a copywriter was to tap into the spirit of gaming, while also showing how Dell computers could live in the same catalog as Alienware and gaming consoles. Because Dell sells them all.

But of course, the strategy for gaming was a two pronged instrument. We went in guns-a-blazin’ with Mother to show how things lived in perfect harmony online and off. This is how it would have lived digitally with the gaming microsite.

Dell is marching on with new product designs. Designs to help make them players in the style space. Here’s a nice assignment - create a teaser for Dell’s first All-in-One. Mr. Zolty and I set out to do just that. Although this concept and execution was greatly loved by us and the client, it was ultimately killed. But still, I choose to show you the glowing embers of its joy, including some banner options.

Just to give a sense of what the movement was going to be like on the homepage, we got Caius Wong to knock us out a motion study.

Motion Study from Noodle on Vimeo.