My Flickr
Jan
27
(PRODUCT) RED
Filed Under (RED), @ POKE NY - 2007/08, Concept, Copywriting, Creative Direction, Dell, Strategic | Leave a Comment
Dell (PRODUCT)RED is live. Andrew Z and I wanted to build a site that showed the cause and effect of buying a (PRODUCT) RED computer. Basically, you do this (consume), and people in Africa get this (medication and more). Regardless of whether or not people see it as an insincere “increase their profits” thing on Dell’s part - this is how I see it. The more they sell, the more money goes to Africa. And quite frankly, that’s all I care about.
Dec
11
BA’s New Club Rules
Filed Under @ Agency.com - 2004/07, Awards, British Airways, Creative Direction | Leave a Comment
Campaign to support the launch of British Airways new Club World. We took the offline agency’s concept and gave it digital legs with a microsite, banners, captivate units, and launch event support with touchscreen displays.
ACD: Janeen McCrae
Concept team: Adam Romero (AD), Matt Carlin (Copywriter)
Design: Adam Romero/Krystle Mobayeni
Awards:
2007 Web Marketing Association Web Awards
Winner Outstanding Website - British Airways: New Club Rules
2007 Summit International Awards: Marketing Effectiveness Awards
British Airways: New Club Rules - Consumer Service Single Entry - Winner
Dec
10
Choice Hotels “Key to a Million” Sweepstakes
Filed Under @ Agency.com - 2004/07, Awards, Choice Hotels, Copywriting, Creative Direction, Strategic | Leave a Comment
The idea was simple. Don’t just create a sweepstakes entry, pose a question that builds excitement about actually entering. And not just entering once, but multiple times. The Choice wishing well asked people to write their million dollar dreams on a coin and throw it in the fountain. Although not an essential element of entering, we found people coming back day after day, to enter the exact same wish. As though the fountain held some kind of mystical power.
We also created a rock solid profanity filter for this project - and then found out that people really aren’t as profane as we predict them to be.
See the banner, which spawned the landing page after they “threw” the coin.
ACD/Copywriter: Janeen McCrae
Art Director/Flash: Andrew Zolty
Designer/Flash: Krystle Mobayeni
Designer: Steve Basin
Awards:
Horizon Interactive Awards 2007
Choice Hotels ‘Key to a Million Sweepstakes’ - Banner/Email Ad Campaign: Bronze
MIXX Awards 2007
Direct Response and Lead Generation - Finalist
Dec
9
Pitch - Choice Hotels
Filed Under @ Agency.com - 2004/07, Choice Hotels, Concept, Copywriting, Creative Direction, Pitch, Strategic | Leave a Comment
This was a big one for me - the first pitch I ever ran (and won). It was an all out team effort presentation, with a little theater and a lot of creative to show. Once again, Mr. Zolty and I were in cahoots with concepting and creative, with a little strategy thrown in for good measure.
The pitch creative is locked here. Password only shared in person. :)
Dec
9
Protected: Pitch - Choice Hotels (locked)
Filed Under @ Agency.com - 2004/07, Choice Hotels, Concept, Copywriting, Creative Direction, Pitch, Strategic | Enter your password to view comments