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A client book from Noodle on Vimeo.

Here’s something I wrote for a TV client to present some campaign ideas we’d had for their re-brand and new summer show. But we also used this book as a way to challenge them into thinking about how television networks should approach this freaky-deaky internet when it came to their content.

Dell (PRODUCT)RED is live. Andrew Z and I wanted to build a site that showed the cause and effect of buying a (PRODUCT) RED computer. Basically, you do this (consume), and people in Africa get this (medication and more). Regardless of whether or not people see it as an insincere “increase their profits” thing on Dell’s part - this is how I see it. The more they sell, the more money goes to Africa. And quite frankly, that’s all I care about.

I am Gaming from Noodle on Vimeo.

“Hey, we wanna mark ourselves in the Gaming space. Ya, dig?”

We dug. And we went in there with our frags notched on our belts and gaming juice running through our veins. A lot of stuff came out of that presentation - and ultimately, none of it lived to see the light of day. Until now! Working with Mother, we created a new kind of catalog (which I’ve spliced together in the video above, minus the product pages. You can read the Gaming Catalog copy here.) The challenge as a copywriter was to tap into the spirit of gaming, while also showing how Dell computers could live in the same catalog as Alienware and gaming consoles. Because Dell sells them all.

But of course, the strategy for gaming was a two pronged instrument. We went in guns-a-blazin’ with Mother to show how things lived in perfect harmony online and off. This is how it would have lived digitally with the gaming microsite.

Dell is marching on with new product designs. Designs to help make them players in the style space. Here’s a nice assignment - create a teaser for Dell’s first All-in-One. Mr. Zolty and I set out to do just that. Although this concept and execution was greatly loved by us and the client, it was ultimately killed. But still, I choose to show you the glowing embers of its joy, including some banner options.

Just to give a sense of what the movement was going to be like on the homepage, we got Caius Wong to knock us out a motion study.

Motion Study from Noodle on Vimeo.

Designed to bet the ying to Mother’s print yang, this site sadly never saw the light of day. At the top, we see the landing page state. Once you interact, the site spins to show you what’s goin’ on inside - not just the computer, but how playing on the Dell affects you physically. On the bottom right, an example of one of the banners to drive to the site.

Just a couple of banner concepts for the XPS 1330

The Dyson ideals are pretty simple. No fluff, just straight to the point. Don’t overstate, just prove it. If you prove that you understand what that means, you can have the business. There’s lots to talk about with this pitch - the concepts, the format of the final presentation etc. - but I don’t let it all hang out here on the blog. That’s a conversation better had in person.

Concepts: Andrew Zolty/Janeen McCrae

Design: Andrew Zolty, Andrew Hess, Mike Fazio

Here’s a video of one of the pitch materials created (password protected)

Dyson from Noodle on Vimeo.

Don’tread.org was an idea first sparked in the mind of Andrew Zolty, and became the focal point for execution of this idea. Layer on the Listening Saves condiment and you’ve got a campaign on your hands. It really was an idea everyone could sink their teeth into, and I found myself doing voiceovers, writing a bunch of fun stuff, and wearing a frog suit, all in the name of advertising.

This was a big one for me - the first pitch I ever ran (and won). It was an all out team effort presentation, with a little theater and a lot of creative to show. Once again, Mr. Zolty and I were in cahoots with concepting and creative, with a little strategy thrown in for good measure.

The pitch creative is locked here. Password only shared in person. :)

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