My Flickr
Nov
10
Heineken Bottle Language
Filed Under @ Freelance, Copywriting, Heineken | Leave a Comment
Freelancing with XM in Singapore, I came in post-concept phase to add some secret copy sauce to the mix. The concept was simple - enter a virtual Heineken bar, chat up a girl and guess what she’s thinking based on how she’s holding her Heineken bottle. In this way, our “highly social adult males” would learn the subtleties of Bottle Language.
Although this was years ago, I still like to include it just because it was a copy exercise that I had a lot of fun with. :)
Nov
10
Eye to Eye
Filed Under @ Freelance, Copywriting, Nokia | Leave a Comment
One of two freelance projects done for CCG.XM in Singapore for Nokia. This one is pure copywriting, with a goal of making the design of the phone feel stylish and modern while also making people lust after it. The microsite included a quick test called “What catches your Eye” to help reveal what your style sense says about you.