With the Dell (PRODUCT)RED experience, Andrew Z and I wanted to build a site that showed the cause and effect of buying a (PRODUCT) RED computer. Basically, you do this (consume), and people in Africa get that (medication and more). Regardless of whether or not people see it as an insincere “increase their profits” thing on Dell’s part – this is how I see it. The more they sell, the more money goes to Africa. And quite frankly, that’s all I care about.