Dec

11

Dyson Product Campaign

Filed Under @ Agency.com - 2004/07, Dyson, Strategic | Leave a Comment

I was present only for the first course of this project - an extension of a lot of the ideas we’d come up with for the pitch made real. Working with Zolty (again) and an IA, we sat down and fleshed out the idea of building a better way to view Dyson products. Andrew went on to execute the vision, along with a supporting online campaign.

Although the site is still live, it’s been fiddled with since handoff. But the guts are still there.

Dyson campaign

Design and production: Andrew Zolty, Andrew Hess, Mike Fazio
CD: Carla Echavarria

Dec

10

Pitch - Dyson

Filed Under @ Agency.com - 2004/07, Concept, Dyson, Pitch, Strategic | Leave a Comment

The Dyson ideals are pretty simple. No fluff, just straight to the point. Don’t overstate, just prove it. If you prove that you understand what that means, you can have the business. There’s lots to talk about with this pitch - the concepts, the format of the final presentation etc. - but I don’t let it all hang out here on the blog. That’s a conversation better had in person.

Dyson

Concepts: Andrew Zolty/Janeen McCrae

Design: Andrew Zolty, Andrew Hess, Mike Fazio

Here’s a video of one of the pitch materials created (password protected)


Dyson from Noodle on Vimeo.