• Work, Clients & Agencies

  • (RED)
  • @ Agency.com - 2004/07
  • @ Freelance
  • @ Modem Media - 2003/04
  • @ POKE NY - 2007/08
  • @ The Canberra Times
  • Audible.com
  • Awards
  • British Airways
  • BrownCo
  • Choice Hotels
  • CNN
  • Concept
  • Copywriting
  • Creative Direction
  • Dell
  • Delta
  • Dunkin' Donuts
  • Dyson
  • Heineken
  • Jolly Zorro
  • My Blogs
  • Nokia
  • Pitch
  • Strategic
  • The Dead Zone

• My Flickr

  

• Blogroll

  • Andrew Zolty

• Me in the Ether

  • My Facebook Page
  • My Flickr
  • My Linkedin
  • My Tweets
  • My Vimeo
  • MyBlogLog
  • Not yellow, chicken
  • Run Noodle, run.
  • Subterranean Homesick Noos

• Tags

  2000 banners bill gates biography books branding British Airways campaign Choice Hotels creativity dead zone dell dunkin donuts Dyson fiction film gaming hacker internet invention life microsite millenium bug mobile mobile phone movie My Blogs newspaper noodle noodle net opinion Personal Pitch presentation rant reading review santa science sweepstakes xps

• My Tweets

  • Jott can't understand my accent very well. For some reason, that makes me happy. Makes me think I haven't lost mine. 11 hours, 49 minutes ago
  • @lyricmood Everyone needs a bosom for a pillow. 18 hours, 44 minutes ago
  • I just wrote "pushing the boundaries until they snap back like an alley oop downside whip" What? I can't hear you over the BS detector. 19 hours, 54 minutes ago

Working this time with J.L. the AD, we created a microsite that explained all the reasons a personal investor might want to switch their broker to BrownCo (which was eventually bought by eTrade). It did an awesome job in converting leads into actual account holders, but of course I can’t remember the staggering conversion rate, which would make this story all the more compelling. View the banners, or see the microsite in action.