Jun

24

Client Book: How to win a content war

Filed Under @ POKE NY - 2007/08, Concept, Copywriting, Strategic 


A client book from Noodle on Vimeo.

Here’s something I wrote for a TV client to present some campaign ideas we’d had for their re-brand and new summer show. But we also used this book as a way to challenge them into thinking about how television networks should approach this freaky-deaky internet when it came to their content.

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