Jun

24

Client Book: How to win a content war

Filed Under @ POKE NY - 2007/08, Concept, Copywriting, Strategic | Leave a Comment


A client book from Noodle on Vimeo.

Here’s something I wrote for a TV client to present some campaign ideas we’d had for their re-brand and new summer show. But we also used this book as a way to challenge them into thinking about how television networks should approach this freaky-deaky internet when it came to their content.