• Work, Clients & Agencies

  • (RED)
  • @ Agency.com – 2004/07
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The Dyson ideals are pretty simple. No fluff, just straight to the point. Don’t overstate, just prove it. If you prove that you understand what that means, you can have the business. There’s lots to talk about with this pitch – the concepts, the format of the final presentation etc. – but I don’t let it all hang out here on the blog. That’s a conversation better had in person.

Concepts: Andrew Zolty/Janeen McCrae

Design: Andrew Zolty, Andrew Hess, Mike Fazio

Here’s a video of one of the pitch materials created

Dyson from Noodle on Vimeo.

Don’tread.org was an idea first sparked in the mind of Andrew Zolty, and became the focal point for execution of this idea. Layer on the Listening Saves condiment and you’ve got a campaign on your hands. It really was an idea everyone could sink their teeth into, and I found myself doing voiceovers, writing a bunch of fun stuff, and wearing a frog suit, all in the name of advertising.

The idea was simple. Don’t just create a sweepstakes entry, pose a question that builds excitement about actually entering. And not just entering once, but multiple times. The Choice wishing well asked people to write their million dollar dreams on a coin and throw it in the fountain. Although not an essential element of entering, we found people coming back day after day, to enter the exact same wish. As though the fountain held some kind of mystical power.

We also created a rock solid profanity filter for this project – and then found out that people really aren’t as profane as we predict them to be.

See the banner, which spawned the landing page after they “threw” the coin.

ACD/Copywriter: Janeen McCrae
Art Director/Flash: Andrew Zolty
Designer/Flash: Krystle Mobayeni
Designer: Steve Basin

Awards:
Horizon Interactive Awards 2007
Choice Hotels ‘Key to a Million Sweepstakes’ – Banner/Email Ad Campaign: Bronze

MIXX Awards 2007
Direct Response and Lead Generation – Finalist

This was a big one for me – the first pitch I ever ran (and won). It was an all out team effort presentation, with a little theater and a lot of creative to show. Once again, Mr. Zolty and I were in cahoots with concepting and creative, with a little strategy thrown in for good measure.

The pitch creative is locked here. Password only shared in person. :)

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Working this time with J.L. the AD, we created a microsite that explained all the reasons a personal investor might want to switch their broker to BrownCo (which was eventually bought by eTrade). It did an awesome job in converting leads into actual account holders, but of course I can’t remember the staggering conversion rate, which would make this story all the more compelling. View the banners, or see the microsite in action.

CNN’s new video service, Pipeline, gave users live access to CNN feeds. The campaign needed to first alert users of the service before it arrived, then get subscriptions to the service. The landing page – just one element – also acted as a mini-demo of the service to showcase its worth.

Delta commissioned well-known artist Bruce McCall to paint a mural to celebrate their 19 international flights from JFK. Our job was to create an online experience around a sweepstakes, which also included imagery of the mural. Zolty and I came up with a game of observation, based entirely on the mural and your knowledge of trivia.

The game microsite

The Mural on 34th and Broadway.

Microsite for a simple sweepstakes, but one that required a person to choose the prize they’d like to win before entering.

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