Dec

14

Dell’s ‘One’ Teaser

Filed Under @ POKE NY - 2007/08, Concept, Copywriting, Dell, Strategic, The Dead Zone 

dell xpsone

Dell is marching on with new product designs. Designs to help make them players in the style space. Here’s a nice assignment - create a teaser for Dell’s first All-in-One. Mr. Zolty and I set out to do just that. Although this concept and execution was greatly loved by us and the client, it was ultimately killed. But still, I choose to show you the glowing embers of its joy, including some banner options.

Just to give a sense of what the movement was going to be like on the homepage, we got Caius Wong to knock us out a motion study.


Motion Study from Noodle on Vimeo.

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