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Campaign to support the launch of British Airways new Club World. We took the offline agency’s concept and gave it digital legs with a microsite, banners, captivate units, and launch event support with touchscreen displays.

ACD: Janeen McCrae
Concept team: Adam Romero (AD), Matt Carlin (Copywriter)
Design: Adam Romero/Krystle Mobayeni

Awards:
2007 Web Marketing Association Web Awards
Winner Outstanding Website - British Airways: New Club Rules

2007 Summit International Awards: Marketing Effectiveness Awards
British Airways: New Club Rules - Consumer Service Single Entry - Winner

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