My Flickr
Dec
14
Dell Gaming
Filed Under @ POKE NY - 2007/08, Concept, Copywriting, Dell, Strategic, The Dead Zone | Leave a Comment
I am Gaming from Noodle on Vimeo.
“Hey, we wanna mark ourselves in the Gaming space. Ya, dig?”
We dug. And we went in there with our frags notched on our belts and gaming juice running through our veins. A lot of stuff came out of that presentation - and ultimately, none of it lived to see the light of day. Until now! Working with Mother, we created a new kind of catalog (which I’ve spliced together in the video above, minus the product pages. You can read the Gaming Catalog copy here.) The challenge as a copywriter was to tap into the spirit of gaming, while also showing how Dell computers could live in the same catalog as Alienware and gaming consoles. Because Dell sells them all.
But of course, the strategy for gaming was a two pronged instrument. We went in guns-a-blazin’ with Mother to show how things lived in perfect harmony online and off. This is how it would have lived digitally with the gaming microsite.
Dec
14
Dell’s ‘One’ Teaser
Filed Under @ POKE NY - 2007/08, Concept, Copywriting, Dell, Strategic, The Dead Zone | Leave a Comment
Dell is marching on with new product designs. Designs to help make them players in the style space. Here’s a nice assignment - create a teaser for Dell’s first All-in-One. Mr. Zolty and I set out to do just that. Although this concept and execution was greatly loved by us and the client, it was ultimately killed. But still, I choose to show you the glowing embers of its joy, including some banner options.
Just to give a sense of what the movement was going to be like on the homepage, we got Caius Wong to knock us out a motion study.
Motion Study from Noodle on Vimeo.
Dec
13
Gamespot GRAW II
Filed Under @ POKE NY - 2007/08, Copywriting, Dell, Strategic | Leave a Comment
One of the problems of a sell point like “Phys-X card included” is that not many people really understand the what that actually means in layman’s terms. So we created a really simple unit to demonstrate. It’s simple, gets the job done, and lets you shoot a big gun.
SAD: Andrew Zolty
Design: Andrew Hess
Flash Developer: Chuck Masucci
Dec
13
Dell’s ‘Ready to live it’ campaign
Filed Under @ POKE NY - 2007/08, Concept, Copywriting, Dell, Strategic, The Dead Zone | Leave a Comment
Designed to bet the ying to Mother’s print yang, this site sadly never saw the light of day. At the top, we see the landing page state. Once you interact, the site spins to show you what’s goin’ on inside - not just the computer, but how playing on the Dell affects you physically. On the bottom right, an example of one of the banners to drive to the site.
Dec
13
Banner Concepts - Dell
Filed Under @ POKE NY - 2007/08, Concept, Copywriting, Dell, The Dead Zone | 1 Comment
Just a couple of banner concepts for the XPS 1330
Dec
13
Not Yellow, Chicken
Filed Under My Blogs | Leave a Comment
Introducing, my new blog. I started this one simply because leaving POKE is going to leave a huge blogging hole in my heart. Not Yellow, Chicken is a place for creativity and all things that inspire, be that digital, art, photography, animation, technology or just something cool.
It’s also a place where I’ll hopefully give updates on the progress of my novel and other random creative projects I’m planning.
Dec
12
Blog - Poke with no Name
Filed Under My Blogs | Leave a Comment
I started the blog at Poke (called the The Poke with No Name.) It’s now been incorporated into the main website, but you can still access some words of wisdom at the archived site.
Some sample posts:
The art of the overshare, Finding your presentation sweet spot, Who will put the smart back in SmartPhone?, and Twitter ’til you twitch.
Dec
12
Subterranean Homesick Noos
Filed Under My Blogs | Leave a Comment
“What are you doing these days? Where are you? Why do you never write?”
I created the Noos as the lazy girl’s way of answering those emails in one mailing list. It’s been through a few looks, from the “I’m learning HTML“, to “I’ve been dabbling in Flash navs“, before ending at this. Design wise, it makes me sad. But it’s simple. The name? Well, I’m a bit of a Dylan nut, I’m homesick from time-to-time, and the Noos is a play on my nickname Noodle, and the way Americans pronounce News. TMI? Prob’ly.
Dec
11
BA’s New Club Rules
Filed Under @ Agency.com - 2004/07, Awards, British Airways, Creative Direction | Leave a Comment
Campaign to support the launch of British Airways new Club World. We took the offline agency’s concept and gave it digital legs with a microsite, banners, captivate units, and launch event support with touchscreen displays.
ACD: Janeen McCrae
Concept team: Adam Romero (AD), Matt Carlin (Copywriter)
Design: Adam Romero/Krystle Mobayeni
Awards:
2007 Web Marketing Association Web Awards
Winner Outstanding Website - British Airways: New Club Rules
2007 Summit International Awards: Marketing Effectiveness Awards
British Airways: New Club Rules - Consumer Service Single Entry - Winner
Dec
11
Pitch - Dunkin’ Donuts
Filed Under @ Agency.com - 2004/07, Copywriting, Dunkin' Donuts, Pitch, Strategic | Leave a Comment
I love to pitch. Just love it. There are moments during the process where I absolutely detest it, and I know this one had those moments. But still, I look back at it and just remember how much fun it was. We pitched for two brands - Dunkin’ and Baskin Robbins, and Zolty and I came in towards the end of the pitch to work with the team and help the team carry the ball over the line. I actually took a lot of photos during this pitch and will post a video talking about the pitch shortly.
One of the specific things I love about pitching is working out how to present the ideas. Throwing the ideas up and a wall and thinking of a way to put them together in a narrative. The Dunkin’ story ended up being a book. I went a different path with the Baskin presentation.
The making of the Dunkin’ Book
The task: gather all the pieces of the Baskin Puzzle and make something out of them. This one’s not a book, so I can’t show it.