Nov

10

Heineken Bottle Language

Filed Under @ Freelance, Copywriting, Heineken 

Heineken

Freelancing with XM in Singapore, I came in post-concept phase to add some secret copy sauce to the mix. The concept was simple - enter a virtual Heineken bar, chat up a girl and guess what she’s thinking based on how she’s holding her Heineken bottle. In this way, our “highly social adult males” would learn the subtleties of Bottle Language.

Although this was years ago, I still like to include it just because it was a copy exercise that I had a lot of fun with. :)

Launch

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